Uncategorized Dec 08, 2020

We are trusting Doctors, Teachers and Police more than previous years and Ministers of Religion less. This is according to the Roy Morgan surveys of trusted professions conducted in 2017 (2018 not yet available). Health professionals have continued their domination of Australia’s most highly regarded professions with 94% of Australians (up 2% from 2016) rating Nurses ‘very high’ or ‘high’ for their ‘ethics and honesty’. Nurses have topped the annual survey for 23 years running. Health professionals are clustered near the top with Nurses followed by Doctors on 89% (up 3%), Pharmacists on 84% (down 2%) and Dentists on 79% (up 4%). Only School Teachers on 81% (up 4%) and Engineers on 80% (up 2%) prevent a clean sweep at the top for health-related professionals. Of all 30 professions surveyed sixteen decreased in regards to ethics and honesty while twelve professions increased and only two professions were unchanged A substantial majority of 81% of Australians rated School Teachers ‘very high’ or ‘high’ for their ethics and honesty – up 4% from 2016 and a new record high for the profession. Directors of Public Companies on 25% (down 1%) and Business Executives on 18% (down 2%) are both mid-ranged in the overall result, but well ahead of Real Estate Agents who have equalled their record low rating of 7% (down 3%). Sorry to tell you this if you are a car salesperson but you are in the lowest rated profession – and this has been the case every year the survey has been conducted since 1976. Police hit record high in wake of increased threat and activity with terrorist incidents. The image of Police has never been better in Australia with a record high 76% of Australians now rating Police ‘very high’ or ‘high’ for ethics and honesty. The rating for police is up 4% from 2016 and up 21% since 1997 when only 55% of respondents rated Police highly or very highly. Despite a fall in their rating for ethics and honesty this year Accountants have once again retained their lead as the most admired financial-related profession with 50% (down 1%) of Australians rating Accountants ‘very high’ or ‘high’ for ethics and honesty. Accountants have now been the preferred financial-related profession for 26 years since 1991. However two familiar professions continue to be on the nose with Australians – only 11% of Australians (down 3%) now rate Stockbrokers ‘very high’ or ‘high’ for their ethics and honesty and even fewer, just 10%, rate Insurance Brokers ‘very high’ or ‘high’ for their ethics and honesty, down 1% from a year ago. Bank Managers have stayed about the same as previous years, but it will be interesting to see how they rate in the next survey in the aftermath of the 2018 Royal Commission in the finance sector. Only 20% of Australians (up 1%) rating Newspaper Journalists ‘very high’ or ‘high’ for ethics and honesty and 17% of Australians (down 1%) rating TV Reporters ‘very high’ or ‘high’. However, these professions were themselves clearly ahead of Talk-back Radio Announcers who equalled their record low rating of 14% and Advertising People who also equalled their record low rating of only 5%. Personally, I think we shouldn’t get too hooked on ratings and of course not all professions got a mention (my partner was very upset that Firefighters were not represented as he thought they should be on top of the list). But it is interesting to see how people rate different professions from an ethics and honesty viewpoint. Elly


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